This Girl Can campaign can help tackle activity levels

On Friday the 11th December it was announced by England’s chief medical officer Dame Sally Davies that obesity is the biggest threat to women’s health. She said this needs to become a national priority.

The stats speak for themselves. In England in 2013, 56.4% of women aged 34-44 and 62% of women aged 45-54 were classified as overweight or obese. Her annual report lists several recommendations that need to be put into place.

We have for some time now known the issues in front of us and there are a variety of factors at play here. Yes women need to become more active and participate in physical exercise more but also the society as a whole needs to become more educated about the types of food we eat.

There is some light at the end of the tunnel however in the form of the ThisGirlCan campaign. This was set up by Sport England to tackle the issues first hand and has had a huge role to play in reaching out to women aged between 14-40 and encouraging them to get active.

They announced just a day prior that figures for women playing and getting involved in sport had increased. Less than a year into the behaviour change campaign, the number of women playing sport and getting active once a week, every week, has increased by 148,700.

This is great news and shows progress is being made and we feel we have had a role to play in this. This year we partnered with This Girl Can and produced a video on how outdoor fitness equipment can be used to target sessions with women and how popular this is.

We used the example of the Urbanix outdoor fitness equipment at Alexander Park in Surrey. However this scheme and best practice example can be replicated anywhere across the country and we have been promoting this actively to all local authorities that we work with. View other case studies here

To find out more about our work with ThisGirlCan please see here. To arrange for a Proludic representative to present this video and highlight how your community can get involved please email marketing@proludic.co.uk quoting ‘our community can!’