Article published on 16 December 2015
On Friday the 11th of December, it was announced by England’s chief medical officer Dame Sally Davies that obesity is the biggest threat to women’s health. She said this needs to become a national priority. Therefore, the This Girl Can Campaign jumped into action to help tackle rising inactivity levels.
The stats speak for themselves. In England in 2013, 56.4% of women aged 34-44 and 62% of women aged 45-54 were classified as overweight or obese. Her annual report lists several recommendations to put into place across the country.
We have for some time now known the issues in front of us and there are a variety of factors at play here. Yes, women need to become more active and participate in physical exercise more but also society as a whole needs to become more educated about the types of food we eat.
There is some light at the end of the tunnel however… in the form of the ThisGirlCan campaign.
Sport England set this campaign up to tackle the issues first-hand and has had a huge role to play in reaching out to women aged between 14-40 and encouraging them to get active.
They announced just a day prior that figures for women playing and getting involved in sport had increased. Less than a year into the behaviour change campaign, the number of women playing sport and getting active once a week, every week, has increased by 148,700.
This is great news and demonstrates recent progress in this area. We feel we have had a role to play in this. This year we partnered with This Girl Can. Proludic also produced a video on how playgrounds and parks can use outdoor fitness equipment to target sessions with women. We also demonstrate how popular this initiative is.
We used the example of the Proludic’s outdoor fitness equipment at Alexander Park in Surrey. However, parks, schools, and local clubs can replicate this scheme and best practice example anywhere across the country. We have been promoting this actively to all local authorities that we work with.
To find out more about our work with ThisGirlCan on their website. You can also arrange for a Proludic representative to present this video and highlight how your community can get involved. For this, please email marketing@proludic.co.uk quoting ‘our community can!’
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